Emails for Entrepreneurs

Electronic Direct Mailer Design

Every piece of communication is vital, and as the premier bank for SMEs in Singapore, ANEXT Bank clearly understood this. We identified how we could rethink and rebuild ANEXT Bank's eDM journey to bolster its CRM efforts and serve as a strong anchor for client retention.

We devised a strategic approach for ANEXT Bank's eDM journey, right down to how each email's content is structured to best serve its purpose. Starting with the all-important welcome email, we gave it a much-needed facelift while applying this ethos to all eDMs that followed. ANEXT Bank now had a new evergreen template and an actionable playbook.
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