Extra cheers. Extra beers.
Heineken
With the holiday season just around the corner, Heineken wanted to make it extra rewarding for folks who were out and about celebrating at bars around Singapore! What better encouragement for bar-goers to grab another round than a sure-win gamified experience? Instant gratification meets instant gratification.
We helped the world-renowned beer brand put Santa Claus out of work for a little while and keep patrons in bars, bringing a concept inspired by jackpot to life! What's more, every sure-win reward in the Santa Takeover digital game boasted a special Heineken Christmas design.
