Engage and Retain

White Paper Download Campaign

Full-suite payments platform 2C2P sought a media campaign to boost downloads of their 2023 white paper across six critical markets. Two big questions: How could we achieve this effectively? And which platform – LinkedIn or Google – would deliver the best results? Here's how we answered that.

We devised an all-encompassing user acquisition strategy, crafting and delivering creative and performance-driven content on Google and LinkedIn. Rigorous testing across several angles ensured the perfect combination, providing valuable insights to power future campaigns. The result? We crushed our goals, hitting 447% of our targets and a 79% lower cost-per-lead than expected.
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Give your brand the voice it deserves