Power the Leap with 2C2P

With a new CEO at the helm and a new chapter under Ant Group, 2C2P set out to refresh its brand for what came next.

We crafted its new brand tagline and developed a distinctive visual mnemonic that helped set the brand apart in the Southeast Asian payments space.

The refreshed identity was launched through a new brand video and rolled out across 2C2P’s marketing communications, giving the brand a more unified and recognisable presence while keeping its core identity and warmth intact.